Do you need to convey the unique selling proposition of a complex tech solution in a page or two? Produce thought leadership content at a faster clip? Create stronger sales playbooks and presentation decks/templates with reusable graphic components?
I'm a freelance B2B writer who can dive in to understand how technology is enabling change, uplevel the compelling story for business decision makers and support the story with visual content ideas. I have loads of experience and references for my work—the range of which is demonstrated by this two-page provocative/thematic exec brief on bank solution selling and this more technical, trends-oriented brief on business impacts of AI and machine learning. Here's a story-oriented ebook and a manifesto on the future of embedded analytics. I can write a one-page big-splash customer success story or an entertaining in-depth case study. More samples below.
I ask the right questions of subject matter experts, such as scientists, engineers and product managers, to extract information that's relevant, valuable and interesting to the target audience.
Learning deeply and fast.
I can consume a lot of information in a short time, efficiently pulling out what's most important.
Telling stories with pictures.
I'm a visual thinker, able to provide ideas and sketches for graphic content development to advance and accentuate the storyline.